In commercial cattle operations, monitoring the weight of animals regularly is crucial to optimising profitability and costs. A 2009 study estimated the cost of failing to meet weight targets to be approximately AUS$8.50 per head of cattle. This is estimated to cost Australian farmers hundreds of millions of dollars each year.
Regular weighing helps the farmer decide when to sell the cattle to achieve the target weight and avoid penalties, as well as optimise the feeding regime, which is a major cost of the operation. Traditionally, weighing cattle is a manual and time-consuming process, which involves manually gathering the herd in. In Australia, where farming is often carried out over huge areas of remote land, the process can take days and incur significant costs. This also means there is a limit to how regularly data can be gathered, which limits the ability for farmers to accurately optimise their feeding regimes and the timing of sale to hit market targets for carcass weight.