About BBC Media Action
BBC Media Action is the BBC’s international development charity. It uses the power of media and communication around the world to help reduce global poverty and support people to understand their rights. Its programmes reach more than 200 million people a year across 34 countries, helping them to make sense of events, engage in dialogue and take action to improve their lives. One of the countries where BBC Media Action operates is Sierra Leone, where the charity produces informative TV, radio, and digital content, in partnership with local broadcasters and journalists, to tackle some of Sierra Leone’s most fundamental development challenges. Previous programmes have focused on increasing access to education for girls, countering deadly misinformation and myths during the Ebola crisis, and helping citizens to spot fake news during the recent national elections.
Sierra Leone’s younger generation is a key target audience for the charity, making its social media activity a growing priority. BBC Media Action has the largest Facebook following in Sierra Leone with over 500,000 page likes. The team has built a strong relationship with its followers, resulting in the page winning the Best in Social Media Engagement category in the 2017 African Digital Media Awards